If you believed that public relations were an optional extra in the marketing mix, a wonderful luxury if you could manage it, then think again. You can browse https://relevanceinternational.com/services/ to know more about best PR agency.
Public relations have become one of the most highly sought after advertising services available to property professionals because of its power in building brands and generating earnings.
Successful Property PR – Golden Rules
If you’re a property professional and want your company or really merchandise to be heard then follow these golden rules of successful real estate:
With new advancements coming to market almost every day and thousands of resale properties available, it is important to identify what is unique and interesting about your product. Think about what would make a newsworthy press release, what would catch your attention?
Simply announcing the launching of a new development or a price reduction doesn’t secure column inches. The old adage ‘a picture says 1000 words’ rings true with the media frequently giving preference to property stories with higher quality accompanying images.
For print media, take high resolution, minimal 1MB jpeg pictures, for online media afterward low resolution, 72 dpi is acceptable. Don’t forget to take external and internal images and always label the documents clearly.
There is nothing more intriguing than reading about others and so having a case study, a prior happy buyer, can turn a 100-word mention into a two-page feature.
Make certain you have the case study’s full permission to be featured in the media prior to coming to any journalists using their narrative.